Graphic identities abound in our media-saturated world—and in this episode we turn to a globally-renowned expert and practitioner to help us understand how he goes about inventing the typefaces, logos, and brand identities of leading art museums including the Guggenheim and the Whitney, the Barnes Foundation, and countless other cultural and commercial clients over many years. Abbott Miller has been a partner at Pentagram since 1999, and he has created multiple award-winning solutions worldwide. You’ll learn about the influences of his training at Cooper Union, the lasting impact of the Bauhaus in his field, the emotional underpinnings of the typefaces we take for granted, and his opinion of the graphic identities of the two competing presidential campaigns.